Novamondo

Labor Berlin
2019—2022

Information graphic
Science

communication
UX strategy
UX/UI design
print design

corporate design


Labor Berlin has been a household name for many since the pandemic: Prof Dr Christian Drosten, its Head of the Department of Virology, developed the first PCR test early on – and was the first laboratory in Germany to carry out serial testing for coronaviruses. As a result, Labor Berlin received millions of coronavirus tests – and many questions from worried people. As the hotline was constantly overloaded, we worked with our partner to develop a chatbot for the Labor Berlin website. It was not our first work for Europe’s largest hospital laboratory.

The challenge

In the year before the pandemic, we were commissioned to redesign the Labor Berlin website. The website of the laboratory, which was founded in 2011 as a merger of the Charité and Vivantes laboratories, had grown wildly over the years and needed a clear structure and a fresh design. However, the new website should not only communicate the existing service and increase awareness of the laboratory – according to the results of our workshops – the focus was also on attracting new employees and advertising potential new products for patients, i.e. for laboratory services that do not necessarily require a doctor’s consultation, but can be performed directly in the laboratory. The difficulty: Advertising medical products externally is not straightforward and not easily possible in medical practices. A large part of the communication has to take place via the doctor’s own media.

Approach

In further workshops, we solved the individual tasks co-creatively, bringing the HR department to the table for employer branding and discussing new laboratory products with the local doctors. Based on the insights gained, we developed a holistic perspective for the website and the corporate design and structured the new site accordingly. We gave the various specialist areas clear colour coding, developed an iconographic language and visualised our ideas in a kind of construction kit from which future communication media can be easily derived. We also designed the first print products in the new design ourselves, such as the annual report and the website.

Labor Berlin

Most recently, we developed the chatbot for questions about the coronavirus pandemic. Back then, chatbots were not as widespread as they are today and were generally not supported by AI. Together with our technical cooperation partner Webfox GmbH (today: forte digital), we mapped the grammar for the chatbot – it branches out like a conversation tree and guides users to their destination with their specific questions.

Labor Berlin

Why we love this project

Science is a big topic for Novamondo – we have been supporting institutes, foundations and universities in their communications for years. For us, Labor Berlin bridges the gap between science and business.