User-oriented Digital Communication of Compliance Content
Monitoring of a study by the ZHAW Zurich University of Applied Sciences
The ZHAW School of Management and Law (SML) is one of the leading educational institutions for business and business law in Switzerland. All programs are scientifically sound, interdisciplinary, and practice-oriented.
In an explorative case study, we worked with the ZHAW and AGON PARTNERS to examine what small and medium-sized enterprises (SMEs) expect from digital user-oriented communication of compliance content.
- Preparation of a Study
- Information Graphic
- User Research
Summary of the Study Results
While proper compliance lays the foundation for the sustainable and professional development of an organization, digitization creates the opportunity to communicate compliance issues much more directly and sustainably within responsible organizations and their stakeholder groups than was previously possible. Instead of a “compliance for all”, content can be personalised and communicated with reference to the respective needs and requirements of users.
The study focused on the needs of organisations and their stakeholder groups with regard to the presentation and use of compliance content in digital communication channels, but not on the content itself. The data on which the study is based were obtained in interviews with compliance experts and users and in a design thinking workshop with selected compliance experts.
It became apparent that the greatest challenge of user-oriented digital communication of compliance content is the constantly necessary industry-specific, socio-cultural and user-oriented translation of the constantly updated compliance content. The main reasons for this are the diversity of stakeholders within a digital compliance system and their different personal, industry-specific and structural needs.
The following three levels of solution could be derived from the findings:
- The involvement of the industry associations in the development of a digital compliance solution for small and medium-sized organisations allows the digital compliance content to be adapted to the respective industry-specific needs.
- The integration of the automated industry-specific and socio-cultural translation performance of the content used in the digital compliance system creates the necessary economic added value for the system to be accepted by small and medium-sized organisations.
- Compliance content must be able to be developed integratively and iteratively within an organisation. A digital compliance system must therefore allow innovation and feedback loops.