Making science tangible and understandable

The Brand Image of the Leibniz Association

The Leibniz Association is one of the four largest research organisations in Germany and connects over 95 independent institutes that work on solving social, economic and ecological questions of our time.

We have been in charge of the association's cross-media external communication since the theme year »the best of possible worlds« in 2016. The design of this theme year gave rise to a collaboration that continues to this day.

In the sense of a holistic brand presence, we realise a wide variety of media and formats for the Leibniz Association, from event design to the website to film clips.

The central design element is the key visual, which consists of four movable »monads« and represents the thematic clusters of the Association.

With the new external appearance, the Leibniz Association achieves its central goal - a higher identification of the individual institutes with the umbrella organisation and a stronger perception among the general public.

    Leistungen
  • Exhibition Design
  • Corporate Design
  • Frontend Development
  • Illustration
  • Printdesign
  • User Experience Design
  • User Interface Design
  • Video Content
  • Science Communication
Detail from the Leibniz Magazine

The Web Presence

The design of the website pursues the claim of lively content transfer. In addition to a scientific specialist audience, the new website is intended to address users with a scientific interest in equal measure.

In order to make science tangible and understandable and to visualize this complexity of topics with aesthetic ease and to whet the appetite for more, this was also one of the requirements that must be reflected in the redesign of the website. Because Science is anything but a dry matter.

Website
Responsives Design der Website (Tablet)
Responsives Design der Website (Smartphone)
Contact Person
Andreas Huthwelker
Managing Director
Chief Digital Officer
Write us an email
    Partners
  • Lu Nelson
    Frontend Architecture
  • DMK E-BUSINESS GmbH
    Technical implementation for TYPO3
Next Project