An Intuitive Approach to Education and Research
Website relaunch of the TU Darmstadt
The Technische Universität Darmstadt is one of the leading technical universities in Germany. In doing so, it combines diverse branches of science - from engineering and natural sciences to the humanities and social sciences.
A particular challenge of the web relaunch was the decentralized structure of the website. The size of the university and its diverse facilities meant that numerous organizational units were spread across various websites.
- Frontend Development
- User Experience Strategie
- User Experience Design
- User Interface Design
User Experience Strategy
As part of the UX strategy, the most important target groups and their information needs were analysed and recorded in the form of personas. In comparison with these results, the information architecture of the website was revised and new navigation principles were introduced.
The new menu structure should be clearly understandable and easy to use for users. We have pursued the goal of reducing the information and thus the scope of the website as a whole to the most important contexts of use. Thus, intuitive and comprehensible user guidance, clarity and overview of the content are the central usability criteria for navigation.
User Interface Design
Distribution pages (in addition to “classic” navigation principles) are used to make sub-pages accessible in a clear way, which reflect important information needs of the target groups. These distribution pages must be designed to be highly communicative by means of teasers and quick links and must include the target group analysis.
With the courage to use white space and a much more striking user interface, a completely new “look & feel” of the TU Darmstadt website is created, which also meets contemporary usability criteria.