Below the tip of the iceberg – a canvas for sustainability communication
On 10.11. we will present our new Canvas inspired by storytelling, information visualisation and science communication in a webinar
With the Canvas we want to offer a method for dealing with complex information in a structured way that inspires effective communication formats.
Sustainability communication can only be credible if it goes below the tip of the iceberg. »Green marketing« only represents the surface in relation to this.
Beyond that, data and scientific facts have to be combined with narrative forms in order to address different stakeholders on a societal level and to inspire them for sustainable topics and brands.
We look forward to your registration. As the webinar is designed as a workshop, the number of participants is limited to 50: https://www.eventbrite.de/e/unter-der-spitze-des-eisbergs-ein-canvas-fur-nachhaltigkeitskommunikation-tickets-201749527267