A New Design System for the Hertie School

A New Design System for the Hertie School

The Hertie School is a university in Berlin with a unique focus. Its core concern is the empowerment of students for leadership positions in the public sector, in business and civil society. It researches and teaches on "Good Governance" and promotes a responsible attitude for the common good. We have developed a design system based on the existing new corporate design.

Hertie School Flyer und Broschüre

Our design system translates the values of the Hertie School – Excellent, Inspiring, Diverse, Ambitious and Responsible – into abstract iconographic signs derived from the formal language of the columns in the figurative mark. These signs offer the opportunity to create value-oriented and identity-creating narratives across all media, conveying a freshness and dynamism that is appropriate for the target group.

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